Achieving Immersion: the Role of Autonomy, Temporal Dissociation, and Reactance

Through a field study in an experiential museum and an experiment involving a zoo visit, this research shows that consumer immersion derives from autonomy and leads to greater satisfaction through the effect of temporal dissociation. Additionally, reactance moderates the relationship between autonomy and temporal dissociation.



Citation:

Renaud Lunardo and Frederic Ponsignon (2019) ,"Achieving Immersion: the Role of Autonomy, Temporal Dissociation, and Reactance", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 757-757.

Authors

Renaud Lunardo, Kedge Business School, France
Frederic Ponsignon, Kedge Business School, France



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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