Achieving Immersion: the Role of Autonomy, Temporal Dissociation, and Reactance
Through a field study in an experiential museum and an experiment involving a zoo visit, this research shows that consumer immersion derives from autonomy and leads to greater satisfaction through the effect of temporal dissociation. Additionally, reactance moderates the relationship between autonomy and temporal dissociation.
Renaud Lunardo and Frederic Ponsignon (2019) ,"Achieving Immersion: the Role of Autonomy, Temporal Dissociation, and Reactance", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 757-757.
Renaud Lunardo, Kedge Business School, France
Frederic Ponsignon, Kedge Business School, France
NA - Advances in Consumer Research Volume 47 | 2019
Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions
Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University
Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume
Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA