When Gift-Giving Is Selfish: a Motivation to Be Unique
We demonstrate that gift-givers avoid giving gifts they own themselves since doing so would make their versions of those items, and thus they themselves, feel less unique. Instead, givers select gifts they do not own, even when this results in recipients receiving less-preferred gifts.
Julian Givi and Jeff Galak (2019) ,"When Gift-Giving Is Selfish: a Motivation to Be Unique", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 585-585.
Julian Givi, West Virginia University, USA
Jeff Galak, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 47 | 2019
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA
More than just a number: The negative effect of 100% claims
Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel
B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt