When Gift-Giving Is Selfish: a Motivation to Be Unique

We demonstrate that gift-givers avoid giving gifts they own themselves since doing so would make their versions of those items, and thus they themselves, feel less unique. Instead, givers select gifts they do not own, even when this results in recipients receiving less-preferred gifts.



Citation:

Julian Givi and Jeff Galak (2019) ,"When Gift-Giving Is Selfish: a Motivation to Be Unique", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 585-585.

Authors

Julian Givi, West Virginia University, USA
Jeff Galak, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Gaze Reflects Loss Aversion

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Featured

I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure

Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

N8. Effect of Awe on Collectable Consumer Experience

Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.