7F Homeyness and Domesticity in Work-Related Marketplace Experiences
We advance the theoretical understanding of homeyness and domesticity in work-related marketplace experiences. We identify the forms that homeyness and domesticity take outside of the home’s boundaries, an essential task as the increasing merging of work and leisure, private and public, consumption and production recasts our understanding of these concepts.
Laetitia Mimoun and Adèle Gruen (2019) ,"7F Homeyness and Domesticity in Work-Related Marketplace Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 984-984.
Laetitia Mimoun, City University of London, UK
Adèle Gruen, Goldsmiths, University of London, UK
NA - Advances in Consumer Research Volume 47 | 2019
Linguistic Antecedents of Anthropomorphism
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA