15E an Age Bias in Creativity Judgment

Due to population aging, more and more older workers remain in the workforce in many societies. As creativity assessment has become one of the important practices in organizations relying on creativity to survive and thrive, this research investigates whether, when, and how creativity judgment is biased towards older people.


Ga-Eun (Grace) Oh, YeEun Choi, Inseong Jeong, and Mo Wang (2019) ,"15E an Age Bias in Creativity Judgment", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 985-985.


Ga-Eun (Grace) Oh, Open University of Hong Kong, China
YeEun Choi, University of Alabama, USA
Inseong Jeong, Hong Kong University of Science and Technology, China
Mo Wang, University of Florida, USA


NA - Advances in Consumer Research Volume 47 | 2019

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