People like to think they have control over the information they share with others, but people will sometimes injudiciously disclose information they should have kept to themselves. In five experiments we find evidence suggesting that arousal increases the likelihood of disclosing information at inopportune moments.
Brent Lynn Selby Coker and Ann Lisa McGill (2019) ,"Injudicious Disclosure", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 523-523.
Brent Lynn Selby Coker, University of Melbourne, Australia
Ann Lisa McGill, University of Chicago, USA
NA - Advances in Consumer Research Volume 47 | 2019
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Parallel practices of visual domination and subversion
Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore