Perceptions of Collaborations: How Many Cooks Seem to Spoil the Broth?

Workers often work collaboratively, and consumers often evaluate those collaborations, prompting the question as to how many collaborators – one, two, or more – might be seen as optimal. In four studies, more complex tasks were rated as warranting more collaborators, and having the right number of ostensible collaborators improved product evaluation.


Sam J. Maglio (2019) ,"Perceptions of Collaborations: How Many Cooks Seem to Spoil the Broth?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 762-763.


Sam J. Maglio, University of Toronto Scarborough, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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