Perceptions of Collaborations: How Many Cooks Seem to Spoil the Broth?

Workers often work collaboratively, and consumers often evaluate those collaborations, prompting the question as to how many collaborators – one, two, or more – might be seen as optimal. In four studies, more complex tasks were rated as warranting more collaborators, and having the right number of ostensible collaborators improved product evaluation.



Citation:

Sam J. Maglio (2019) ,"Perceptions of Collaborations: How Many Cooks Seem to Spoil the Broth?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 762-763.

Authors

Sam J. Maglio, University of Toronto Scarborough, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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