11H the Difference of Consumer Responses According to Nostalgia Type
The present study compares consumer responses to advertising following historical nostalgic thinking versus personal nostalgic thinking by focusing on the fit effect of construal level between the nostalgic thinking and ad message on the evaluation of the advertised brand.
Jeeyoon Jeong (2019) ,"11H the Difference of Consumer Responses According to Nostalgia Type", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 976-976.
Jeeyoon Jeong, Korea University, South Korea
NA - Advances in Consumer Research Volume 47 | 2019
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Eisa Sahabeh Tabrizi, University of Southeast Norway
Marit Engeset, University of Southeast Norway
Luk Warlop, Norwegian School of Management, Norway
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Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
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