5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox
We replicated the research of Coelho do Vale et al. (2008) and Scott et al. (2008) to explain how the partitioning paradox occurs. We found that restrained eaters tend to eat more, while non-restrained eaters tend to eat less, when a fixed portion is partitioned into multiple smaller packages.
Haruka Kozuka (2019) ,"5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.
Haruka Kozuka, University of Toyama, Japan
NA - Advances in Consumer Research Volume 47 | 2019
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA
Willingness to Pay: A Contextualized Method of Valuation
Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas