5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox

We replicated the research of Coelho do Vale et al. (2008) and Scott et al. (2008) to explain how the partitioning paradox occurs. We found that restrained eaters tend to eat more, while non-restrained eaters tend to eat less, when a fixed portion is partitioned into multiple smaller packages.



Citation:

Haruka Kozuka (2019) ,"5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.

Authors

Haruka Kozuka, University of Toyama, Japan



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA

Read More

Featured

Willingness to Pay: A Contextualized Method of Valuation

Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.