5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox

We replicated the research of Coelho do Vale et al. (2008) and Scott et al. (2008) to explain how the partitioning paradox occurs. We found that restrained eaters tend to eat more, while non-restrained eaters tend to eat less, when a fixed portion is partitioned into multiple smaller packages.


Haruka Kozuka (2019) ,"5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.


Haruka Kozuka, University of Toyama, Japan


NA - Advances in Consumer Research Volume 47 | 2019

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