5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox
We replicated the research of Coelho do Vale et al. (2008) and Scott et al. (2008) to explain how the partitioning paradox occurs. We found that restrained eaters tend to eat more, while non-restrained eaters tend to eat less, when a fixed portion is partitioned into multiple smaller packages.
Haruka Kozuka (2019) ,"5P Does Food Packaging Make Us Fat? the Mechanism of the Partitioning Paradox", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 979-979.
Haruka Kozuka, University of Toyama, Japan
NA - Advances in Consumer Research Volume 47 | 2019
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Losing Fast or Slow? Preferences for Uncertainty Resolution
Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA
M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
Richard Kedzior, Bucknell University