Poverty, Consumption, and Counterintuitive Behavior

The field has examined impoverished consumers, and the premise is that the poor desire the same products as their affluent counterparts. We examine food choices by a participant pool compared to impoverished consumers. The results show significant differences, revealing insights about poverty and sampling frames to study the poor.



Citation:

Andrew Bryant and Ronald Paul Hill (2019) ,"Poverty, Consumption, and Counterintuitive Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 475-478.

Authors

Andrew Bryant, Drake University, USA
Ronald Paul Hill, American University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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