Poverty, Consumption, and Counterintuitive Behavior
The field has examined impoverished consumers, and the premise is that the poor desire the same products as their affluent counterparts. We examine food choices by a participant pool compared to impoverished consumers. The results show significant differences, revealing insights about poverty and sampling frames to study the poor.
Andrew Bryant and Ronald Paul Hill (2019) ,"Poverty, Consumption, and Counterintuitive Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 475-478.
Andrew Bryant, Drake University, USA
Ronald Paul Hill, American University, USA
NA - Advances in Consumer Research Volume 47 | 2019
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