Presidential address by current ACR President, Stacy Wood, Langdon Distinguished University Professor of Marketing, Department of Business Management and Executive Director of the Consumer Innovation Consortium at the Poole College of Management, North Carolina State University.
Stacy Wood (2018) ,"Presidential Address", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 1-5.
Stacy Wood, North Carolina State University
NA - Advances in Consumer Research Volume 46 | 2018
Toward Optimal Symbolic Recovery: Why and When “Thank you” is Better than “Sorry” in Addressing Service Delays
Yanfen You, New Mexico State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Lili Wang, Zhejiang University
Xiaoyan Deng, Ohio State University, USA
Conjuring Creativity: The Impact of Fear
Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA