Presidential Address

Presidential address by current ACR President, Stacy Wood, Langdon Distinguished University Professor of Marketing, Department of Business Management and Executive Director of the Consumer Innovation Consortium at the Poole College of Management, North Carolina State University.



Citation:

Stacy Wood (2018) ,"Presidential Address", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 1-5.

Authors

Stacy Wood, North Carolina State University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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