Presidential Address
Presidential address by current ACR President, Stacy Wood, Langdon Distinguished University Professor of Marketing, Department of Business Management and Executive Director of the Consumer Innovation Consortium at the Poole College of Management, North Carolina State University.
Citation:
Stacy Wood (2018) ,"Presidential Address", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 1-5.
Authors
Stacy Wood, North Carolina State University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
Featured
E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations
Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada
Featured
Burnishing Prosocial Image to Self vs. Others
Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA