Conducting Consumer-Relevant Research

This workshop will include perspectives on how to conduct conceptually based consumer-relevant research that offers practical insights.



Citation:

Jeffrey Inman, Margaret C. Campbell, Amna Kirmani, and Linda L Price (2018) ,"Conducting Consumer-Relevant Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 893-893.

Authors

Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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Francesca Gino, Harvard Business School, USA
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