Better Marketing For a Better World

In this session, leading consumer behavior researchers will discuss what research in their area would look like using the lens of “Better Marketing for a Better World.”



Citation:

Jonah Berger, Jonathan Zev Berman, Darren Dahl, Markus Giesler, Rebecca Hamilton, Gita Venkataramani Johar, John Lynch, and Andrea Morales (2018) ,"Better Marketing For a Better World", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 893-893.

Authors

Jonah Berger, University of Pennsylvania, USA
Jonathan Zev Berman, London Business School, UK
Darren Dahl, University of British Columbia, Canada
Markus Giesler, York University, Canada
Rebecca Hamilton, Georgetown University, USA
Gita Venkataramani Johar, Columbia University, USA
John Lynch, University of Colorado, USA
Andrea Morales, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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