How Incremental Theory Enhances Or Reduces Charitable Giving
We find that incremental theorists (vs. entity theorists) are more willing to donate. The difference is reversed when a charity campaign goal is highly progressed. Through this moderation and the mediation, we demonstrate that the effect of implicit self-theories on donation occurs through difference in perceived social distance.
Alyssa Yoon and Jongwon Park (2018) ,"How Incremental Theory Enhances Or Reduces Charitable Giving", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 872-873.
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
NA - Advances in Consumer Research Volume 46 | 2018
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University
J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology