Q6. Online Social Status Predicts Subjective Well-Being: a Two Population Study
Through three studies across two populations, we identified a novel construct: online social status. Online social status is positively related to consumers’ subjective well-being (Study 1 and Study 2). Additionally, only when online and offline identities were highly overlapped, online social status is related to subjective well-being (Study 3).
Rui Du and Miao Hu (2018) ,"Q6. Online Social Status Predicts Subjective Well-Being: a Two Population Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 904-904.
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
NA - Advances in Consumer Research Volume 46 | 2018
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands