Q6. Online Social Status Predicts Subjective Well-Being: a Two Population Study
Through three studies across two populations, we identified a novel construct: online social status. Online social status is positively related to consumers’ subjective well-being (Study 1 and Study 2). Additionally, only when online and offline identities were highly overlapped, online social status is related to subjective well-being (Study 3).
Citation:
Rui Du and Miao Hu (2018) ,"Q6. Online Social Status Predicts Subjective Well-Being: a Two Population Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 904-904.
Authors
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Anchoring Effects of Temperature Cues on Price Valuations
Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand
Featured
Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility
Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan
Featured
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College