Q6. Online Social Status Predicts Subjective Well-Being: a Two Population Study
Through three studies across two populations, we identified a novel construct: online social status. Online social status is positively related to consumers’ subjective well-being (Study 1 and Study 2). Additionally, only when online and offline identities were highly overlapped, online social status is related to subjective well-being (Study 3).
Rui Du and Miao Hu (2018) ,"Q6. Online Social Status Predicts Subjective Well-Being: a Two Population Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 904-904.
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
NA - Advances in Consumer Research Volume 46 | 2018
G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal
Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA
How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption
Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College