A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media
Research examines how Donald Trump’s unconventional campaign. Using cultural branding theory this research critically evaluates Donald Trump’s propagandist narrative. For success it needed to be believable, erode the credibility of opposing candidates; create a reality that emphasizes the lost values of the American Dream and apportion blame to a significant ‘other’.
Dianne Dean, Fiona Walkley, and Robin Croft (2018) ,"A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
NA - Advances in Consumer Research Volume 46 | 2018
Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior
Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA