A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media

Research examines how Donald Trump’s unconventional campaign. Using cultural branding theory this research critically evaluates Donald Trump’s propagandist narrative. For success it needed to be believable, erode the credibility of opposing candidates; create a reality that emphasizes the lost values of the American Dream and apportion blame to a significant ‘other’.



Citation:

Dianne Dean, Fiona Walkley, and Robin Croft (2018) ,"A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.

Authors

Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

jialiang xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
chenbo zhong, University of Toronto, Canada

Read More

Featured

Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures

Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA

Read More

Featured

What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.