A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media

Research examines how Donald Trump’s unconventional campaign. Using cultural branding theory this research critically evaluates Donald Trump’s propagandist narrative. For success it needed to be believable, erode the credibility of opposing candidates; create a reality that emphasizes the lost values of the American Dream and apportion blame to a significant ‘other’.



Citation:

Dianne Dean, Fiona Walkley, and Robin Croft (2018) ,"A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.

Authors

Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Time and Space for Robots and AI

Marat Bakpayev, University of Minnesota Duluth, USA

Read More

Featured

A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More

Featured

Q4. The notion of self-optimization in context of self-tracking and beyond

Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.