A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media
Research examines how Donald Trump’s unconventional campaign. Using cultural branding theory this research critically evaluates Donald Trump’s propagandist narrative. For success it needed to be believable, erode the credibility of opposing candidates; create a reality that emphasizes the lost values of the American Dream and apportion blame to a significant ‘other’.
Dianne Dean, Fiona Walkley, and Robin Croft (2018) ,"A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
NA - Advances in Consumer Research Volume 46 | 2018
Public Discourse and Cultural Valorization in the Cancer Marketplace
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA
Understanding Trust Formation in Peer-to-peer Social Commerce
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Deniz Atik, University of Texas Rio Grande Valley, USA
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