A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media
Research examines how Donald Trump’s unconventional campaign. Using cultural branding theory this research critically evaluates Donald Trump’s propagandist narrative. For success it needed to be believable, erode the credibility of opposing candidates; create a reality that emphasizes the lost values of the American Dream and apportion blame to a significant ‘other’.
Dianne Dean, Fiona Walkley, and Robin Croft (2018) ,"A5. Trusting the Tweeting President: Inside the Donald's Reality: Gaslighting, Pschometrics and Social Media", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 903-903.
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
NA - Advances in Consumer Research Volume 46 | 2018
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA