Visual Perceptual Research in Marketing
Marketing research lacks a synthesized framework for studying visual perception, as findings are scattered across multiple domains. A conceptual framework for understanding consumer visual perception is proposed, linking visual processing, visual stimulus dimensions, and holistic visual perception. Additionally, by integrating findings from visual perceptual psychology, future research opportunities are identified.
Kevin L. Sample, Henrik Hagtvedt, and S. Adam Brasel (2018) ,"Visual Perceptual Research in Marketing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 68-73.
Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA
NA - Advances in Consumer Research Volume 46 | 2018
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