Semantic Processes in Memory-Based Consumer Decision Making
Participants were asked to list all items that came to their minds in a variety of everyday choice settings. I used techniques from machine learning and data science to predict the items listed by participants, and, in six preregistered experiments, found robust context effects and semantic clustering effects.
Sudeep Bhatia (2018) ,"Semantic Processes in Memory-Based Consumer Decision Making", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 204-207.
Sudeep Bhatia, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
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