Semantic Processes in Memory-Based Consumer Decision Making
Participants were asked to list all items that came to their minds in a variety of everyday choice settings. I used techniques from machine learning and data science to predict the items listed by participants, and, in six preregistered experiments, found robust context effects and semantic clustering effects.
Citation:
Sudeep Bhatia (2018) ,"Semantic Processes in Memory-Based Consumer Decision Making", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 204-207.
Authors
Sudeep Bhatia, University of Pennsylvania, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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