M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
In this paper we focus on examining various institutional logics that facilitated the evolution of a sacred object into a marketplace phenomenon.
Richard Kedzior (2018) ,"M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 912-912.
Richard Kedzior, Bucknell University
NA - Advances in Consumer Research Volume 46 | 2018
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA
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Fei Cao, Renmin University of China
Xia Wang, Renmin University of China
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Christian Hildebrand, University of Geneva, Switzerland
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