M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

In this paper we focus on examining various institutional logics that facilitated the evolution of a sacred object into a marketplace phenomenon.



Citation:

Richard Kedzior (2018) ,"M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 912-912.

Authors

Richard Kedzior, Bucknell University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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