Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance

We explore target product search on crowded shelves (i.e., shelves with large assortments). Specifically, we investigate the effect of a product’s vertical shelf location on search performance. We provide evidence that, for product search, the middle shelf is a location of disadvantage when compared to top and bottom shelves.



Citation:

Ana Scekic, Selin Atalay, Cathy Liu Yang, and Peter Ebbes (2018) ,"Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 773-774.

Authors

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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