L12. Should I Stay Or Should I Go: When Our Companies Have Eyes For Other Consumers
To attract new customers, companies may lose existing customers. Our research examines how consumers’ attachment styles influence the likelihood of switching companies. When new customers receive exclusive benefits, existing customers’ attachment anxiety predicts switching. Attachment avoidance predicts greater switching, regardless of benefit recipient. Perceived betrayal and firm commitment underlie switching.
Na Ri Yoon, Jenny Olson, and Adam Duhachek (2018) ,"L12. Should I Stay Or Should I Go: When Our Companies Have Eyes For Other Consumers", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA
NA - Advances in Consumer Research Volume 46 | 2018
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University
Format Neglect?: How Different Rank Claim Formats Influence Preference
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada