P9. Gift Budget Adherence and Price Discounts
This research suggests that people are more likely to spend extra money to adhere to their budgets when the budgeted purchase is sold at a discount if that budget is for a gift than if it is for the self.
Yuna Choe and Christina Kan (2018) ,"P9. Gift Budget Adherence and Price Discounts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
NA - Advances in Consumer Research Volume 46 | 2018
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food
Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France