O11. Have Less, Compromise Less: How the Perception of Resource Scarcity Influences Compromise Decisions
The compromise effect has been shown to be robust, however the current research seeks to illuminate a circumstance under which it is less predictive by demonstrating that under the perception of resource scarcity, consumers are less susceptible to the compromise effect because of their proclivity for status-seeking and risky choices.
Kate Kooi and Caglar Irmak (2018) ,"O11. Have Less, Compromise Less: How the Perception of Resource Scarcity Influences Compromise Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA
NA - Advances in Consumer Research Volume 46 | 2018
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Scope Insensitivity in Debt Repayment
Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas