O11. Have Less, Compromise Less: How the Perception of Resource Scarcity Influences Compromise Decisions

The compromise effect has been shown to be robust, however the current research seeks to illuminate a circumstance under which it is less predictive by demonstrating that under the perception of resource scarcity, consumers are less susceptible to the compromise effect because of their proclivity for status-seeking and risky choices.



Citation:

Kate Kooi and Caglar Irmak (2018) ,"O11. Have Less, Compromise Less: How the Perception of Resource Scarcity Influences Compromise Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.

Authors

Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

When Less is More - How Making Products More Personal Can Decrease Purchase Intention

Michael Schulz, University of Cologne

Read More

Featured

Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production

Neeru Paharia, Georgetown University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.