O11. Have Less, Compromise Less: How the Perception of Resource Scarcity Influences Compromise Decisions
The compromise effect has been shown to be robust, however the current research seeks to illuminate a circumstance under which it is less predictive by demonstrating that under the perception of resource scarcity, consumers are less susceptible to the compromise effect because of their proclivity for status-seeking and risky choices.
Kate Kooi and Caglar Irmak (2018) ,"O11. Have Less, Compromise Less: How the Perception of Resource Scarcity Influences Compromise Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA
NA - Advances in Consumer Research Volume 46 | 2018
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production
Neeru Paharia, Georgetown University, USA