A Conceptual Framework of Violation of Trust and Negative Emotional Responses During Brand Transgressions
A conceptual model describing the development and decline of trust in consumer brand relationship is developed drawing from exchange and penetrations principles of social psychology theories. Further, the emergence of negative emotional responses from the consumers at times of breach of this trust, leading to various possible outcomes is described.
Karthik Selvanayagam and Varisha Rehman (2018) ,"A Conceptual Framework of Violation of Trust and Negative Emotional Responses During Brand Transgressions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 785-786.
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras
NA - Advances in Consumer Research Volume 46 | 2018
Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices
Adelle Xue Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA