Born to Shop? a Genetic Component of Deal Proneness
Past research has found that deal-prone consumers are likely to have one or more deal-prone parents. We report the results of a study of monozygotic and dizygotic same-gender twins which indicates that at least some of this intergenerational influence is due to genetic factors.
Robert M Schindler, Vishal Lala, and Jeanette Taylor (2018) ,"Born to Shop? a Genetic Component of Deal Proneness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 777-778.
Robert M Schindler, Rutgers University, USA
Vishal Lala, Pace University
Jeanette Taylor, Florida State University
NA - Advances in Consumer Research Volume 46 | 2018
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Sourjo Mukherjee, ESSEC Business School
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Adelle Xue Yang, National University of Singapore, Singapore
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