Born to Shop? a Genetic Component of Deal Proneness
Past research has found that deal-prone consumers are likely to have one or more deal-prone parents. We report the results of a study of monozygotic and dizygotic same-gender twins which indicates that at least some of this intergenerational influence is due to genetic factors.
Robert M Schindler, Vishal Lala, and Jeanette Taylor (2018) ,"Born to Shop? a Genetic Component of Deal Proneness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 777-778.
Robert M Schindler, Rutgers University, USA
Vishal Lala, Pace University
Jeanette Taylor, Florida State University
NA - Advances in Consumer Research Volume 46 | 2018
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA