P1. Constructed Preferences in Time-Money Tradeoffs: Evidence For Greater Violation of Procedural Invariance For Time As Opposed to Money Elicitations
When are preferences for time-money tradeoffs likely to be constructed? We argue that, due to the ambiguous value of time, consumers tend to construct their preferences and exhibit failures of procedural invariance more when their preferences are elicited based on the time (vs. money) dimension of the tradeoff.
Nazli Gurdamar Okutur and Jonathan Zev Berman (2018) ,"P1. Constructed Preferences in Time-Money Tradeoffs: Evidence For Greater Violation of Procedural Invariance For Time As Opposed to Money Elicitations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK
NA - Advances in Consumer Research Volume 46 | 2018
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