The Self-Bolstering Effects of Repeated Affirmations Over Time

We investigate how variety in the use of self-affirmations increases their effectiveness in addressing threats compared to repetition. Two longitudinal studies demonstrate that using a variety of affirmations is more effective, except in short time frames, where the reinforcing effect of repeated consumption attenuates this difference.


Alejandra Rodriguez and Ted Matherly (2018) ,"The Self-Bolstering Effects of Repeated Affirmations Over Time", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 765-768.


Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA


NA - Advances in Consumer Research Volume 46 | 2018

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