A9. I Know It’S Not Real, But I Like It!
Questionable practices in online advertising have triggered cautiousness among consumers when they encountered information on social media. While consumers do not completely trust it, our studies demonstrate that they remain influenced. We further explore why people fail to discount information on social media even when they question its authenticity.
Junxian Yang, Yue Wang, Jufinnie Lim, and Yu-chen Hung (2018) ,"A9. I Know It’S Not Real, But I Like It!", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 936-936.
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
NA - Advances in Consumer Research Volume 46 | 2018
The Ritualistic Dimension of Microlending
Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences
Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands