A9. I Know It’S Not Real, But I Like It!
Questionable practices in online advertising have triggered cautiousness among consumers when they encountered information on social media. While consumers do not completely trust it, our studies demonstrate that they remain influenced. We further explore why people fail to discount information on social media even when they question its authenticity.
Junxian Yang, Yue Wang, Jufinnie Lim, and Yu-chen Hung (2018) ,"A9. I Know It’S Not Real, But I Like It!", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 936-936.
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
NA - Advances in Consumer Research Volume 46 | 2018
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA