Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing
This study explores how trust is built between host and guest in the Airbnb network. Through the lens of human and nonhuman actors, we reconcile that multiple sources create a network of trust and suggest the value in tracing objects as an agent of trust building in home sharing.
Citation:
Marian Makkar and Drew Franklin (2018) ,"Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 694-695.
Authors
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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