Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing
This study explores how trust is built between host and guest in the Airbnb network. Through the lens of human and nonhuman actors, we reconcile that multiple sources create a network of trust and suggest the value in tracing objects as an agent of trust building in home sharing.
Marian Makkar and Drew Franklin (2018) ,"Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 694-695.
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
NA - Advances in Consumer Research Volume 46 | 2018
Featured papersSee More
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
Saving for Experiences Versus Material Goods
Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore