Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing
This study explores how trust is built between host and guest in the Airbnb network. Through the lens of human and nonhuman actors, we reconcile that multiple sources create a network of trust and suggest the value in tracing objects as an agent of trust building in home sharing.
Marian Makkar and Drew Franklin (2018) ,"Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 694-695.
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
NA - Advances in Consumer Research Volume 46 | 2018
I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA