Decreasing Impatience With Bundled Donations
This work examines how bundling donations in intertemporal tradeoffs facilitates more forward-looking decisions. The inclusion of small donations (as little as $1) can drive greater selection of larger, later options by increasing magnitude prominence.
Sachin Banker (2018) ,"Decreasing Impatience With Bundled Donations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 226-230.
Sachin Banker, University of Utah, USA
NA - Advances in Consumer Research Volume 46 | 2018
P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
J12. The Influence of Pet-Ownership on Consumer Behavior
Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA