Decreasing Impatience With Bundled Donations
This work examines how bundling donations in intertemporal tradeoffs facilitates more forward-looking decisions. The inclusion of small donations (as little as $1) can drive greater selection of larger, later options by increasing magnitude prominence.
Citation:
Sachin Banker (2018) ,"Decreasing Impatience With Bundled Donations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 226-230.
Authors
Sachin Banker, University of Utah, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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