Decreasing Impatience With Bundled Donations
This work examines how bundling donations in intertemporal tradeoffs facilitates more forward-looking decisions. The inclusion of small donations (as little as $1) can drive greater selection of larger, later options by increasing magnitude prominence.
Sachin Banker (2018) ,"Decreasing Impatience With Bundled Donations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 226-230.
Sachin Banker, University of Utah, USA
NA - Advances in Consumer Research Volume 46 | 2018
Featured papersSee More
The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time
Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA
Stacy Wood, North Carolina State University
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK