Decreasing Impatience With Bundled Donations
This work examines how bundling donations in intertemporal tradeoffs facilitates more forward-looking decisions. The inclusion of small donations (as little as $1) can drive greater selection of larger, later options by increasing magnitude prominence.
Citation:
Sachin Banker (2018) ,"Decreasing Impatience With Bundled Donations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 226-230.
Authors
Sachin Banker, University of Utah, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Handshaking Promotes Deal-Making By Signaling Cooperative Intent
Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
C2. The Bad Taste of Healthy Food Discounts
Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam
Featured
Rituals Enhance Self-Brand Connection: The Role of Time Perception
Maggie Wenjing Liu, Tsinghua University
Xian Wang, Tsinghua University
Qichao Zhu, Tsinghua University