The Effect of Future Focus on Self-Control Is Moderated By Self-Efficacy
We demonstrate that the effects of future focus on self-control are moderated by self-efficacy. For those who are high (low) in perceived self-efficacy, focusing on the future leads to lower (higher) self-control. This occurs because future focus causes those high (low) in self-efficacy to visualize successful coping behavior (goal failure).
Citation:
Rafay A Siddiqui, Jane Park, and Frank May (2018) ,"The Effect of Future Focus on Self-Control Is Moderated By Self-Efficacy", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 792-793.
Authors
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Featured
Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships
Ankita Kumar, University of Wisconsin - Madison, USA
Featured
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway