I13. Ambient Light, Gender, and Creativity
The findings of our experiment demonstrate that females are more creative with bright (vs. dim) ambient light while males are more creative with dim (vs. bright) ambient light. The findings of our research also help in resolving the inconsistency in the prior literature for effects of ambient light on creativity.
Courtney Szocs, Franziska Metz, and Dipayan Biswas (2018) ,"I13. Ambient Light, Gender, and Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
NA - Advances in Consumer Research Volume 46 | 2018
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University
J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip
Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA