I13. Ambient Light, Gender, and Creativity
The findings of our experiment demonstrate that females are more creative with bright (vs. dim) ambient light while males are more creative with dim (vs. bright) ambient light. The findings of our research also help in resolving the inconsistency in the prior literature for effects of ambient light on creativity.
Courtney Szocs, Franziska Metz, and Dipayan Biswas (2018) ,"I13. Ambient Light, Gender, and Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
NA - Advances in Consumer Research Volume 46 | 2018
R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual
Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
Hindsight Value: Failed Transactions Inform Willingness to Pay
Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA