H10. No Pain, No Out-Of-Box Thinking: an Examination of the Effects of Self-Threat on Creativity

Two experiments examined the effect of self threat on creativity. Findings suggest that type of threat matters; a threat from a dynamic domain enhances divergent creativity and a threat from fixed domain enhances convergent creativity.



Citation:

Huan You, Fang Wan, Luke Zhu, and Haiyang Yang (2018) ,"H10. No Pain, No Out-Of-Box Thinking: an Examination of the Effects of Self-Threat on Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.

Authors

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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