H10. No Pain, No Out-Of-Box Thinking: an Examination of the Effects of Self-Threat on Creativity
Two experiments examined the effect of self threat on creativity. Findings suggest that type of threat matters; a threat from a dynamic domain enhances divergent creativity and a threat from fixed domain enhances convergent creativity.
Huan You, Fang Wan, Luke Zhu, and Haiyang Yang (2018) ,"H10. No Pain, No Out-Of-Box Thinking: an Examination of the Effects of Self-Threat on Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University
NA - Advances in Consumer Research Volume 46 | 2018
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited