H10. No Pain, No Out-Of-Box Thinking: an Examination of the Effects of Self-Threat on Creativity
Two experiments examined the effect of self threat on creativity. Findings suggest that type of threat matters; a threat from a dynamic domain enhances divergent creativity and a threat from fixed domain enhances convergent creativity.
Huan You, Fang Wan, Luke Zhu, and Haiyang Yang (2018) ,"H10. No Pain, No Out-Of-Box Thinking: an Examination of the Effects of Self-Threat on Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University
NA - Advances in Consumer Research Volume 46 | 2018
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
L11. Consumer Search Mode Produces Unintended Marketing Consequences
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel