L1. the Effects of Cultural Syndromes on Customers’ Responses to Service Failures: a Perspective-Flexibility-Based Mechanism
Customers with a collectivistic (vs. individualistic) orientation or a long-term (vs. short-term) orientation are likely to attribute a service failure more to the service provider’s contextual factors and less to the service provider’s dispositional factors. These effects are mediated by the flexibility of perspectives customers take when making a judgment.
Vincent Chi Wong and Robert Wyer Jr. (2018) ,"L1. the Effects of Cultural Syndromes on Customers’ Responses to Service Failures: a Perspective-Flexibility-Based Mechanism", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 934-934.
Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA
NA - Advances in Consumer Research Volume 46 | 2018
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel