Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
The list of values (LOV) is used in five sequential cross-sectional national surveys to track changes in American social values from 1976 to 2017. The findings indicate the decline of American self-respect, replaced by the need to find a sense of belonging.
Eda Gurel-Atay, Johnny Chen, Wang Suk Suh, and Lynn R. Kahle (2018) ,"Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 573-574.
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
NA - Advances in Consumer Research Volume 46 | 2018
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