Nostalgiacising: a Performative Theory of Nostalgic Consumption
We establish a performative theory of nostalgic consumption, termed nostalgiacising, which we define as reflective (future-oriented) consumer nostalgia that is not innate or emotional, but rather performatively enacted. Specifically, we unpack five performative dimensions of reflective consumer nostalgia (language, space, social systems, community, and style).
Ela Veresiu, Ana Babic Rosario, and Thomas Derek Robinson (2018) ,"Nostalgiacising: a Performative Theory of Nostalgic Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 823-824.
Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK
NA - Advances in Consumer Research Volume 46 | 2018
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Snack Portion Size Choice, Expectations and Actual Experiences in Children: The Interplay of Healthiness, Hunger, and Sensory Food Imagery
Pierre Chandon, INSEAD, France
Celia Hachefa, System U
Yann Cornil, University of British Columbia, Canada
Sophie Nicklaus, Université Bourgogne Franche-Comté
Camille Schwartz, Université Bourgogne Franche-Comté
Christine Lange, Université Bourgogne Franche-Comté
Shared Values, Trust, and Consumers’ Deference to Experts
Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London