Nostalgiacising: a Performative Theory of Nostalgic Consumption

We establish a performative theory of nostalgic consumption, termed nostalgiacising, which we define as reflective (future-oriented) consumer nostalgia that is not innate or emotional, but rather performatively enacted. Specifically, we unpack five performative dimensions of reflective consumer nostalgia (language, space, social systems, community, and style).



Citation:

Ela Veresiu, Ana Babic Rosario, and Thomas Derek Robinson (2018) ,"Nostalgiacising: a Performative Theory of Nostalgic Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 823-824.

Authors

Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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