L3. Categorizing Engagement Behaviors From the Perspective of Customer Resources
From the perspective of customer resources, the authors propose a typology of customer engagement behaviors (CEBs). This perspective well aligns with the service-dominant (S-D) logic (Vargo and Lusch 2004) that has evolved into an important paradigm in the marketing area.
Citation:
Xianfang Zeng, James Agarwal, and Mehdi Mourali (2018) ,"L3. Categorizing Engagement Behaviors From the Perspective of Customer Resources", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
Authors
Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
Featured
How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-to-Business Relationships
DONGJIN HE, Hong Kong Polytechic University
Fangyuan Chen, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Featured
How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign
Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA