Time-Of-Day Effects on Consumers’ Social Media Engagement

In four studies, including one using data from Twitter, we demonstrate time-of-day effects such that the consumption of vice (relative to virtue) content increases as morning turns to evening. This finding provides insights into how self-control depletion emerges asymmetrically in the domain of information consumption.



Citation:

Ozum Zor, Kihyun Hannah Kim, and Ashwani Monga (2018) ,"Time-Of-Day Effects on Consumers’ Social Media Engagement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 884-885.

Authors

Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment

Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada

Read More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Featured

Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.