Time-Of-Day Effects on Consumers’ Social Media Engagement
In four studies, including one using data from Twitter, we demonstrate time-of-day effects such that the consumption of vice (relative to virtue) content increases as morning turns to evening. This finding provides insights into how self-control depletion emerges asymmetrically in the domain of information consumption.
Citation:
Ozum Zor, Kihyun Hannah Kim, and Ashwani Monga (2018) ,"Time-Of-Day Effects on Consumers’ Social Media Engagement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 884-885.
Authors
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
Featured
When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions
Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA
Featured
Human or Robot? The Uncanny Valley in Consumer Robots
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA