Time-Of-Day Effects on Consumers’ Social Media Engagement
In four studies, including one using data from Twitter, we demonstrate time-of-day effects such that the consumption of vice (relative to virtue) content increases as morning turns to evening. This finding provides insights into how self-control depletion emerges asymmetrically in the domain of information consumption.
Citation:
Ozum Zor, Kihyun Hannah Kim, and Ashwani Monga (2018) ,"Time-Of-Day Effects on Consumers’ Social Media Engagement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 884-885.
Authors
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Human or Robot? The Uncanny Valley in Consumer Robots
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA
Featured
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
Featured
R12. Brand Primes Can Satiate (Important) Consumer Goals
Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada