Time-Of-Day Effects on Consumers’ Social Media Engagement
In four studies, including one using data from Twitter, we demonstrate time-of-day effects such that the consumption of vice (relative to virtue) content increases as morning turns to evening. This finding provides insights into how self-control depletion emerges asymmetrically in the domain of information consumption.
Citation:
Ozum Zor, Kihyun Hannah Kim, and Ashwani Monga (2018) ,"Time-Of-Day Effects on Consumers’ Social Media Engagement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 884-885.
Authors
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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