‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
This paper contributes to the research on hybrid economy as we study how tensions, resulting from co-existence of commercial and social systems of exchange and blurred boundaries between actors, are formulated and reinforced. Study illustrates how actors are trying to make sense of the hybrid context by splitting into subgroups.
Natalia Drozdova (2018) ,"‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 391-392.
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway
NA - Advances in Consumer Research Volume 46 | 2018
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff