J4. a Large Pack of Toilet Paper Is Bad For Me: Self-Control and Consumers’ Responses to Product Quantity
We examine the association between product quantity and self-control using utilitarian products, a product domain that does not generally threaten self-control. We find a bidirectional effect between product quantity and self-control, whereby exposures to large product quantity decrease self-control, and activation of self-control decreases evaluation of product quantity.
(Joyce) Jingshi Liu, Keith Wilcox, and Amy Dalton (2018) ,"J4. a Large Pack of Toilet Paper Is Bad For Me: Self-Control and Consumers’ Responses to Product Quantity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology
NA - Advances in Consumer Research Volume 46 | 2018
Accounting For Gains From Discounted Credit
Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA
P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time
Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA