J4. a Large Pack of Toilet Paper Is Bad For Me: Self-Control and Consumers’ Responses to Product Quantity
We examine the association between product quantity and self-control using utilitarian products, a product domain that does not generally threaten self-control. We find a bidirectional effect between product quantity and self-control, whereby exposures to large product quantity decrease self-control, and activation of self-control decreases evaluation of product quantity.
Citation:
(Joyce) Jingshi Liu, Keith Wilcox, and Amy Dalton (2018) ,"J4. a Large Pack of Toilet Paper Is Bad For Me: Self-Control and Consumers’ Responses to Product Quantity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Authors
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
How the Voice Persuades
Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Featured
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada
Featured
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University