Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
We examine how consumers’ ability to reason about and emotional reactions to scientific evidence relate to their judgments of it. In an online study, reasoning ability and emotional reactions to controversial research separately predicted understanding of it, judgments of its quality, and trust in the scientists who conducted it.
Citation:
Caitlin Drummond and Baruch Fischhoff (2018) ,"Emotion, Scientific Reasoning, and Judgments of Scientific Evidence", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 115-120.
Authors
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Linda Hagen, University of Southern California, USA
Featured
Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA
Featured
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA