Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods
Across 4 studies, we systematically examine which types of arguments cause opponents of GMO foods to change their minds. Moral arguments shifted opponents’ attitudes more than arguments about its safety, naturalness, or acceptability in Christian doctrine, which is consistent with the possibility that attitudes are based on the moralization of GMO foods.
Citation:
Sydney Scott, Yoel Inbar, and Paul Rozin (2018) ,"Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 115-120.
Authors
Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
K6. Persuading the Moral Consumer: Matching Messages to Attitude Basis
Aviva Philipp-Muller, Ohio State University, USA
Andrew Luttrell, Ball State University
Richard Petty, Ohio State University, USA
Featured
Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection
Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA