Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods

Across 4 studies, we systematically examine which types of arguments cause opponents of GMO foods to change their minds. Moral arguments shifted opponents’ attitudes more than arguments about its safety, naturalness, or acceptability in Christian doctrine, which is consistent with the possibility that attitudes are based on the moralization of GMO foods.



Citation:

Sydney Scott, Yoel Inbar, and Paul Rozin (2018) ,"Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 115-120.

Authors

Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks

Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA

Read More

Featured

How Numeric Roundness Influences Probability Perceptions

Julio Sevilla, University of Georgia, USA
Rajesh Bagchi, Virginia Tech, USA

Read More

Featured

Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.