Preferences For Insight and Effort Differ Across Domains and Audiences

Artistic products receive more favorable evaluations when their creative process is described as insight-based, whereas scientific products receive more favorable evaluations when their creative process is described as effort-based. However, these patterns of results change depending on the expertise of the audience.



Citation:

Gaetano Nino Miceli, Irene Scopelliti, and Maria Antonietta Raimondo (2018) ,"Preferences For Insight and Effort Differ Across Domains and Audiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 700-701.

Authors

Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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